Archive for the ‘Brokerage Success’ Category

The One Scary Truth about Commercial Real Estate in 2015

November 3rd, 2014 1 comment

2014As we have officially entered the last 60 days of 2014, we are preparing to both review our commercial real estate coaching client’s annual progress, as well as establish new initiatives for our client’s individual growth. [ Read More... ]


5 Lessons from the SIOR Conference

October 27th, 2014 7 comments
[caption id="attachment_3910" align="alignright" width="138"]SIOR Conference Massimo Group founder Rod Santomassimo with Eric Northbrook, SIOR Eric’s story was highlighted in Rod’s best-selling book Brokers Who Dominate[/caption]

Last week I had the privilege of presenting at the SIOR Global Conference in Nashville, TN. The conference was phenomenal.  In my 25+ years in the industry, I have been to too many industry conferences to count.  I would certainly put this one as one of the best ever.  As I took countless notes during my several coaching prospect meetings, walked through the vendor/exhibitor space and attendance of several powerful presentations, I thought I would share with you five key lessons from my visit. [ Read More... ]


You’re Giving Up Too Soon When Prospecting

September 29th, 2014 No comments

This month I have been traveling the country and presenting strategies on prospecting. This week I hosted a national webinar on the same subject. During these sessions, we addressed the meaning of prospecting (asking for the business), the objective of initial prospecting efforts (getting the meeting) and approaches of prospecting (letters, calls, meetings – never emails). [ Read More... ]


3 Reasons Why You Are an Obstacle to Your Own CRE Success

September 22nd, 2014 No comments

By definition, most people working in the commercial real estate industry are “average” producers. Thus, chances are you are average. Hopefully not, but you understand the logic. So why are you average? What’s holding you back? There could be a myriad of reasons: underutilized strategies or tactics, poor teammates, poor work environment, but mostly, you are average because of you. Here are 3 possible reasons:  [ Read More... ]


We Thought We Try Something New

September 15th, 2014 No comments

We have coached 1,000’s of commercial real estate professionals over the past seven years, throughout North America. The vast majority of our coaching sessions are face-to-face, via video conference. It helps to see folks eye-to-eye. Recently, my team asked me to produce a live, exclusive event, one that will focus on our core methods of revenue production and provide hands-on coaching. [ Read More... ]


Your CRE Peers Agree, R.A.M.P. UP© Works

September 1st, 2014 No comments

I have been a commercial broker for over 13 years. The program gave me insights to things that my partners and I can do to improve our business. Collectively we have over 50 years of experience in this business, but we all agreed that there were things that I read and saw in the R.A.M.P. UP© program that can improve our client base and income going forward.
~ Matt Crawford, MEI Real Estate [ Read More... ]


What Market Leaders Do and How They Do It

August 25th, 2014 No comments

Massimo clients earn 4x the average CRE Professional. How do you compare? Where do you compare against industry best practices? Challenge yourself to find out with R.A.M.P. UP©! 2014 [ Read More... ]


Step 1 to Making 2015 Your Best Year Ever

August 21st, 2014 No comments

The Massimo Group announces R.A.M.P. UP©! 2014.  This national event will provide the commercial real estate community with access to the Massimo Group’s proprietary, personalized, revenue-identification platform. R.A.M.P. UP© is a 30 day, self-paced event that includes live webinars, on-line programs, over 400 proven revenue driving strategies, bonus exercises and the opportunity to win one of six Massimo Group coaching programs! [ Read More... ]


Reaction from “The 40 Hour Work Week”

August 5th, 2014 No comments

Last week, I wrote a short blog regarding the responses we received from our free mid-year review and how several new to business professionals stated they worked “up to” 40 hours a week.  I shared my opinion that for those just starting out, who are less likely to have a spouse, children and heavy financial responsibilities, the 40 hour work week is great if you have a salary, but that’s not something we generally find in our industry as a path to success. [ Read More... ]


The 40 Hour Work Week in Commercial Real Estate?

July 29th, 2014 No comments

I recently reviewed some of the 1,000’s of the free mid-year reviews that your peers had downloaded from our website.  A surprising select number of submissions indicated that they worked up to 40 hours a week.  I know what you are thinking.  Who in our industry, with the exception of a segment of the ultra-successful, works 40 hours a week?  Here is the surprising part.  Of those submitted reviews that indicated they worked “up to” 40 hours a week, most were newer to the business.  Unsurprisingly, their financial results were “lower than expected.” [ Read More... ]