Massimo-group

A few weeks ago my good friend of mine, Jim Tucker, CCIM ask me WHY I decided to form a commercial real estate brokerage coaching and consulting organization.  I immediately proceeded to share with him all the general reasons.   I, like many of you who decided to pursue a commercial real estate brokerage practice, love building an organization, working for myself and creating an environment where my personal income is only limited by my efforts and creativity.  I love working with diverse clientele and knowing every day will be different and bring both challenges and opportunities.  Sound familiar?

Jim then asked me to consider reading Simon Sinek’s Starting with Why.   The essence of Mr. Sinek’s message is simple, and yet profound.  He suggests most of us focus (and sell) the “what” and the “how” of our services and products and not necessarily the “why”.  Mr. Sinek continues on to reinforce that people don’t buy WHAT you are selling; they buy WHY you are selling it.

So, if people are buying on the why, these general reasons for being a commercial real estate broker actually hold you back from creating value for your prospects and clients.  These general reasons, if they are truly WHY you pursue a career in commercial real estate brokerage, will actually hold you back.

So after much thought and design, I emailed my friend Jim and outlined WHY I created the Massimo Group:

“We believe all brokers are inherently capable of unlimited income potential.  Exceptional business growth and performance are possible no matter one’s current level of success or experience. By providing a fresh foundation of strategic positioning our clients flourish and the results are extraordinary and lasting.”  

This is why we do what we do.  How about you? 

What are the real reasons you chose commercial real estate brokerage?  For if it is simply the independence, being your own boss and working with high net worth clients, you could have chosen a myriad of other career paths.  You could have chosen to be an insurance broker, a financial advisor, an artist or a personal trainer for example.  But WHY did you choose commercial real estate brokerage and why did your clients select you as their representative?

Watch a few of Mr. Sinek’s YOU TUBE videos and you will get picture.  Truly understand WHY you are a commercial broker and you will then understand why you are or soon will be successful.