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Graphic titled "What to Do If You Hate Social Media" featuring Rod Santomassimo pointing to a social media icon illustration on the left.

How to Use Social Media in Commercial Real Estate When You Hate Social Media

September 17, 2026 No Comments

How to Use Social Media in Commercial Real Estate When You Hate Social Media You can build a useful social media presence in commercial real

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A man working on a laptop displaying the ChatGPT interface, with an open notebook beside it. Overlaid across the bottom in bold white text is the headline: "WHAT EVERY CRE BROKER SHOULD KNOW ABOUT AI IN 2026." The top right features the logo for "THE MASSIMO GROUP: The #1 CRE Broker Coaching Organization in the World."

What Every CRE Broker Should Know About AI in 2026

September 16, 2026 No Comments

What Every CRE Broker Should Know About AI in 2026 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently

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Graphic titled "Big Firm? So What?" featuring a small independent real estate firm beating a big firm in a tic-tac-toe game, with Rod Santomassimo pointing to the title.

Can a Small Commercial Real Estate Firm Compete With a National Brokerage?

September 10, 2026 No Comments

Can a Small Commercial Real Estate Firm Compete With a National Brokerage? A commercial real estate broker does not need a national brokerage logo to

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Text reading "20 Questions Every CRE Broker Should Be Asking" over a graphic background with a commercial real estate professional.

20 Questions Every CRE Broker Should Be Asking

September 7, 2026 No Comments

20 Questions Every CRE Broker Should Be Asking Let me ask you a question: Why would a prospect take your call? Seems simple enough, but

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The 7 Lies Commercial Real Estate Brokers Tell Themselves

September 4, 2026 No Comments

The 7 Lies Commercial Real Estate Brokers Tell Themselves What holds a commercial real estate broker back from reaching the next level? Market conditions matter.

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Man talking on the phone while looking down at a desk, with overlay text reading "3 Prospecting Call Hacks."

3 Prospecting Call Hacks for CRE Brokers

August 30, 2026 No Comments

3 Prospecting Call Hacks for CRE Brokers   Ever heard the saying, “It’s the little things that count?” In prospecting, that couldn’t be more true.

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