The Massimo Group was developed to get you and your team positioned to maximize results. Our proprietary approach consists of one-on-one coaching, strategic business consulting, and best-practice team collaboration, along with virtual training and on-site sessions. The Massimo Group has the platforms and programs to provide you the focus, tactics and approach to attain your goals.

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  • You’re Giving Up Too Soon When Prospecting
    This month I have been traveling the country and presenting strategies on prospecting. This week I hosted a national webinar on the same subject. During these sessions, we addressed the meaning of prospecting (asking for the business), the objective of initial prospecting efforts (getting the meeting) and approaches of prospecting (letters, calls, meetings - never emails). One question I always ask my audience is frequency of prospecting; that is how many times they may call a
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